Giorgio Armani melds sensuality and strength for FW22-23 Men's Collection

Sometimes we just like to post one that catches our eye for no particular reason except that it's, em, really eye-catching. Do you agree that this 45-second campaign by Italian fashion house Giorgio Armani fits that description? The power of the ocean united with powerful images of healthy, active young men for the fall/winter 2022/23 collection. Unafraid to depict the sea and shore in the shades of grey and beige that define the Armani fashion palate, the ad embodies sensuality and strength against a backdrop of autuman chill. Founded in 1975, the brand defined by youthful, timeless elegance brought in €4.2 billion (£3.5bn) in 2019 across its various offshoots, which now include homeware. “The idea of ‘youthful’ hasn’t changed,” says Armani, now 88 and still involved in the running of his empire. “It’s still as valid today. It’s the attitude that needs to be youthful.”

Keywords: Giorgrio Armani Mens Collection FW22-23, Armani menswear autumn 2022, mens haute couture, Mert and Marcus, fashion photography, luxury mens fashion