Giant baby wails non-stop in central Madrid

The crying of a huge baby figure sitting on the ground outside the main entrance to Madrid's Reina Sofia Museum draws in local residents and visitors alike in this attention-grabbing installation. Behind the campaign is not-for-profit organisation teta & teta, which aims to secure a law that protects breastfeeding in public spaces after a recent study indicated that 52% of mothers conceal breastfeeding, while 63.5% have felt judged. The baby was painstakingly created by taking scans of real babies, printing them in 3D and moulding in silicone with specialised painting to achieve the skin effect. The campaign embodies the common Spanish phrase that 'quien no llora no mama' (it's the squeaky wheel that gets the oil) - a phrase from the protest song 'Cambalache' by Argentinian musician Enrique Santos Discépolo (1901-1951). Full lyrics in Spanish and English here - https://letrasdetango.wordpress.com/2011/02/15/cambalache/. What do you think of the giant baby? Great, really creative in concept, execution and location? Instant classic like the 1970 'Pregnant Man', or just a bit too exhausting? Feel free to have your say here on our independent site!

Keywords: teta y teta 'quien no llora no mama', giant crying baby Madrid, breastfeeding in public, 'Cambalache', public breastfeeding Spain, LOLA MullenLowe