Getting inside LOEWE's heads

Whether you're an arts and crafts aficionado, or love Spanish luxury fashion house LOEWE, or just want to drink in another world for a minute or two, this 1'30" spot will appeal. It shows Spanish straw artist Javier Sánchez Medina at work on a series of animal head sculptures for the LOEWE Paula's Ibiza store concept. Made from esparto, a fibre produced from grasses native to southern Europe, the series reflects the natural, craft-led vibe of the collection and traditional Ibizan interiors. Like it? Meh? Fascinating?

Keywords: LOEWE, Paula's Ibiza store concept, esparto animal heads, Spanish craftsmanship, Javier Sánchez Medina, luxury fashion