Garbiñe Muguruza hits home to ensure insurance for those 'Ay' moments...

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Not for the first time, here's an insurance ad that plays on humour to get its point across. From Spain's Caser Seguros - founded in 1942 and now part of the Swiss Helvetia group - its plays on the wealth of interpretations that can be found in the simple expression 'Ay!'. Chief protagonist is Spanish-Venezuelan tennis player Garbiñe Muguruza, currently on a break from the courts. “My plan right now is to sleep, rest, be with my loved ones, make up for lost time..." the former world No 1 told Women's Health magazine. “I don't look beyond what I'm doing today, tomorrow and this week.” In this ad, the tone is light but will certainly strike a chord with any of us who've felt that 'Ay! moment with a trapped nerve or tweaked muscle. What do you think of the notion - a bit meh, or fun and effective?

Keywords: Caser Seguros 'Preparados para ti', insurance ads, Garbiñe Muguruza commercial 2023, Spanish ads, Helvetia Insurance group, El Ruso de Rocky