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Freedom is a rubber city

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Freedom is a rubber city by Tree Elven on 22/07/2019
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Apple puts a real unreal spring into the step of this AirPods user, bounding and bouncing through the Kiev cityscape to the strains of 'I Learnt Some Jazz Today' by Jamaican producer and songwriter Tessellated. Does the ad make you feel the kind of freedom you're meant to get with wireless AirPods? To some, it may strike a reminiscent chord of Gene Kelly singing and dancing in the rain in the 1951 movie 'An American in Paris'; to others it might be interesting because the effects don't rely on CGI but on actual springboards and trampolines. What do you think of the black and white retro feel being used to promote super-modern tech?

Keywords: Apple AirPods, trampolines, earphones, Kiev, TBWA, Oscar Hudson, Pulse Films

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