Football x fragrance: Kaká, Cannavaro score for Black Legend

If you're not a football fan the names may not mean much to you, but Brazil's Ricardo Kaká, 43, and Italy's Fábio Cannavaro, 53 - former rivals on the pitch - are both legends in their own time, meaning that their joint promotion of a new men's fragrance is likely to score with the sporty set both on and off the field. Behind the popular Malbec line is Brazilian cosmetics company O Boticário — part of the Diversa Beleza (diverse beauty) movement which promotes beauty free from stereotypes and does not conduct animal testing — who describe Malbec Black Legend thus: "Featuring Black Code accord crafted with natural Oakwood oil, this Amber Woody scent combines earthy notes, noble woods, and luxury nuances like Vanilla, Whiskey, Leather, and Tobacco". And if you're only familiar with Malbec as a wine, you're on the right track: essence of Italian Neroamaro wine infuses the fragrance. Stepping into his new role as global ambassador for Malbec, Kaká says: "I have always seen Malbec as a fragrance that conveys personality and confidence. Being part of this new moment, in a campaign with international reach, feels like representing our country once again—this time in a different way". The message 'one legend always recognise another' is underlined with a soundtrack of Puccini's Nessun Dorma aria and black/white photography.

Keywords: O Boticario Malbec Black Legend, Ricardo Kaká, Fábio Cannavaro, footballers in commercials, perfumier Pascal Gaurin, AlmapBBDO