Fintech takes on a new shape....

We can probably all relate to this campaign relating a bank account to an unresponsive pet. And in today's environment, particularly among younger people, changing something if it's not working for you is a no-brainer. The the Current Account Switch Service, which is behind the ad, says that 2023 was the 10th anniversary of the platform. In that decade, they've handled over 10 million switches, and are hoping the 'Fish Whisperer' "encourages more personal and business account holders to consider switching if their account is no longer working for them.” What do you think of the campaign? Fun one relating to financial admin decisions, especially for the young people it's aimed at?

Keywords: Current Account Switch Service, Fish Whisperer, banking, current account switching, financial admin, personal finance, personal banking,House 337