Find Fair Chrome extension brings ethical up the search ranking

What do you think of this New Zealand campaign promoting a new Google Chrome extension which highlights the most ethical companies on your behalf when you run a search? It's free, and companies cannot pay to be included - they have to be selected by the developing partner fair&good. The idea is to make ethical shopping mainstream, and with digital buying here to stay, the FIND FAIR function already works in all the major online supermarkets. Chrome says on its website: "Many Kiwis have strong ethical values, but not every company shares them. Worker exploitation, child labour, unfair wages and unsafe working conditions are not practices many brands own up to. And, while many of us enjoy the convenience of online shopping, it can be difficult to tell what’s happening behind the scenes." The not-for-profit fair&good selects ethical companies according to its set of values including fair labour, the environment, supply chain transparency, gender equality, community involvement, inclusiveness, social justice, giving back, consistency and animal welfare. The extension has been developed with other partners including Fairtrade Australia and New Zealand, Trade Aid, Just Kai, Tearfund, B Corp and the SPCA.

Keywords: FIND FAIR Chrome extension, Chrome ethical search extension, ethical shopping online, ethical online search, Chrome extensions, New Zealand ethical shopping, fair&good, REMADE agency