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Fiat takes a colourful turn as it stops producing grey cars

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Fiat takes a colourful turn as it stops producing grey cars by Tree Elven on 30/06/2023
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Here at ADDS, we usually like to highlight stuff that's not necessarily being looked at in other places, but today... Well, this one's really caught the eye of a lot of people, including ours. Italian car-maker Fiat goes the whole startling hog with its anti-grey movement - check it out if you haven't already seen it, and rate it or comment here to have your say! Originally founded in 1900, Fiat has a history of building stylish superminis - bucking the trend for bulging SUV models - with the ever popular Fiat 500 and Panda still Europe's favourite city cars. Fiat, which has also built railway, military and farm vehicles as well as aircraft and even weapons, maintains its hold as Italy's largest automotive firm. Fully electric and hybrid models have been incorporated. Now it seems the famously exuberant Italians are calling on us all to live colourful lives and remember the gioia della vita - with Fiat's chief executive officer Olivier Francois firmly in the driving seat. What do you think of this calmly flamboyant effort?

Keywords: Fiat Operation No Grey, Italian cars, Italian style, colourful driving, car colours, Leo Burnett Italia

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