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Father-daughter tale steers between the familiar and future of driving

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Father-daughter tale steers between the familiar and future of driving by Tree Elven on 15/03/2022
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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This father-daughter tale for French auto-services company Norauto manages to illustrate the future for drivers in a non-intimidating way. Without focusing on super-cars or fancy effects, the simple vignettes of everyday life show how the generational gap is bridged around the driving experience, with each having something valuable to teach the other. Does it strike chords for you from your own or your children's early driving days? Sustainability is an issue for us all, and particularly in the whole automotive industry. While the race has long been on to develop electric vehicles, the bigger and bigger vehicles being offered to consumers are still a drain on the planet's resources no matter how electric they are. Yet the truth remains that driving offers a freedom still unmatched by experiences of public or shared transport, and that learning to drive, passing your test, and acquiring your first car, are usually still landmark occasions in life. How to blend the challenges of individual freedom with collective responsibiities is a challenge for everyone - do you think this campaign succeeds, or is that over-thinking things, and this is just a clever heart-warmer with an appealing family core? The brand deftly shows off its recycling and other sustainability credentials through the unfolding story to steer us towards a future of driving that is both familiar and embracing of the new challenges for today's drivers.

Keywords: Norauto, car commercials, driving today, future of driving, car production sustainability, road safety, driving sustainablity, French ads, automotive services, BETC Paris,

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