Facial hair with a purpose! Get the 'Pilsen Moustache' to end beer waste!

Shock, horror! Reports indicate that more than a million litres of beer are wasted annually due to getting trapped on facial hair. This campaign rides to the rescue with a unique approach involving an appeal to beer-drinkers and barbers across Latin America to get/provide the 'Pilsen Moustache'. Featuring well-known TV presenter Rubén Rodriguez, the drive to 'Save the Beer' means no more beer waste as devotees mark their efforts by having a precision shave that allows for full enjoyment of a heady glass of the cool stuff with no trapped drops to lament. “Paraguay is a country crazy for beer, the #1 consumed alcoholic drink nationwide," says a spokesperson for brewer Pilsen, the beer-maker which took matters into their own hands. "The 'Save The Beer' idea.... is a statement of the uniqueness and creaminess of Pilsen Extra Pura Malta’s foam: not a single drop should be wasted.” Agree or disagree? Is this an endeavour that should be rolled out globally to prevent the waste of any drops of a much-loved and very social beverage?Or maybe you just like this facial hair with a purpose approach?

Keywords: Pilsen Paraguay Save the Beer, Pilsen Extra, Pilsen Moustache, funny ads, facial hair with purpose, beer commercials Latin America, Pilsen LatAm, Grey Argentina,