Eurostar, Kali Uchis make train travel "just wonderful"

Regular train travellers may not need to be told about the charms of rail journeys, but nonetheless can have an opinion on how this ad captures the moments. It's the result of a 'new' Eurostar, a full merger between the original with fellow European high-speed train operator Thalys. The two lines crossed European borders for the first time by high-speed train nearly 30 years ago, opening European train travel to a new generation of business and leisure passengers. Since then, travelling by train between London, Amsterdam, Brussels, Cologne and Paris has become a new norm. "Travel inspires us and renews our sense of creativity, which we wanted to bring to life in our new campaign. We wanted to create the feeling of excitement customers feel when they are about to embark on a journey to discover Europe. We have packed the commercial....with hidden details for the public to enjoy and discover the more they revisit, in the same way we explore our destinations," says Eurostar, which aims to carry 30 million passengers a year by 2030. Proffering a 'premium' experience presenting as upbeat and inclusive, the half-real, half-animation piece is playing to mixed reviews: some love the sense of freedom and adventure implied across attractive landscapes, with a soundtrack 'In My Dreams' by Colombian-US singer Kali Uchis; others call out unnecessary, heavy-handed political correctness. Your reactions?

Keywords: Eurostar Together We Go Further, Eurostar, Thalys trains, animated ads, Kali Uchis, European rail travel, adam&eveDDB, DDB Paris