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Euro 2024: 'Awaken your madness' urges Nike

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Euro 2024: 'Awaken your madness' urges Nike by Tree Elven on 01/07/2024
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Is this a classic that will last beyond the current Euro 2024 football championship, or just another over-edited effort from sporting giant Nike? Players Vinicius Jr, Kylian Mbappe, Erling Haaland and Ronaldinho feature in a fast-paced series of intriguing behind-the-scenes images as they train through thick and think for the 'beautiful game. Household name NIke, perhaps best known for its 'Just Do It' slogan and simple swoosh logo, brought in a reported US$46 billion in fiscal year 2022. Meanwhile the burgeoning European football industry enjoyed a 16% surge in revenues to €35.3 billion (approx US$37 billion) during the 2022/23 season, according to Deloitte's Annual Review of Football Finance.

Keywords: Nike 'Awaken Your Madness', Nike commercials 2024, Euro 2024 ads, Nike football commercials, Wieden+Kennedy London

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