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Etihad displays its sustainability efforts with ecoDemonstrator aircraft

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Etihad displays its sustainability efforts with ecoDemonstrator aircraft by Tree Elven on 22/01/2021
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Pro-active on reassurance messages throughout the COVID-19 coronavirus situation, United Arab Emirates (UAE) airlines Emirates and Etihad made headlines in January 2021 with their announcement of a travel pass for passengers who had either been vaccinated or tested positive. The crisis cut a huge slice out of commercial air travel, causing many airlines to go under, sell up, and/or turn to governments for massive bailouts. Meanwhile, long-term endeavours on the sustainability side continued, as this campaign illustrating the work of Etihad's ecoDemonstrator 787 aircraft shows. Some may argue that there is no such thing as sustainable air travel, and never will be as long as people are rewarded with air miles and other treats to burn a carbon trail across the planet as 'frequent flyers'. However, while some of us may be changing our habits, questioning whether we need to take four holidays a year or hop on a 'plane just for a quick city-break, others are gladly turning to digital platforms such as Zoom to stay in touch with friends/family, and avoid the wear and tear of business trips. It remains to be seen how this will play out in the air travel business, but it's not a sector that is going away for good, and many of the millions of travellers who still want or need to move around the world will be scrutinising their options more closely in terms of environmental impact rather than simply cost or convenience. This three-minute film gives an overall view of how the ecoDemonstrator is testing noise levels and fuel consumption, among other things. Etihad has commited to be net zero carbon emissions by 2050. What do you think of it? Just greenwashing? Interesting? Great insight into areas the general public wouldn't normally know about?

Keywords: Etihad ecoDemonstrator, Etihad sustainability, air travel noise pollution, airlines net zero carbon emissions, IATA, COVID air travel passes, UAE airlines

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