Emma Raducanu reveals what's inside her handbag....

Well, sort of. The 19-year-old tennis champ is an ambassador for luxury fashion house Dior, so this Lady Dior reveal shows us a surprisingly roomy handbag, along with some touches of humour. However, followers of the Canadian-born, British No 1 will be interested by some of the travel secrets Raducanu unveils alongside a discreet plug for a Dior beauty product, and, of course, a constant visual of the bag in question. The handbag was brought out as the Chouchou (favourite) in 1994, but after the French First Lady, Bernadette Chirac, presented a classic black one to the then Diana, Princess of Wales, the house changed the name to Lady Dior in honour of Diana. The late princess, mother of British royals William and Harry, was a fashion icon who enjoyed immense popularity worldwide. She carried the bag, which currently retails for around 4,500 euros, on many of her official outings and tours, boosting its fledgling status as a must-have accessory on a global level. What do you think of this campaign, whose 'what's inside?' format gives us insight into what a variety of high-profile ladies carry around habitually? Raducanu achieved instant fame by winning the US Open in 2021, the first Grand Slam title to be won by a British female player since Virginia Wade took the Wimbledon trophy in 1977. Raducanu was born to Romanian/Chinese parents in Toronto, Canada; the family moved to Britain when she was two years old.

Keywords: Lady Dior Emma Raducanu, luxury handbags, Diana and the Lady Dior, women tennis champions, fashion history, Raducanu commercial