‘Electrifying Movies’: Drama interrupted by EV humour

In just 15 seconds, Volkswagen manages to de-dramatise what looks like a tense moment in a classic movie by introducing a thoroughly modern message around electric vehicles (EVs). The German multinational automaker serves up some humorous hubris in this episode, 'Stakeout', in the series. We join detectives on the verge of securing the evidence they need to prosecute a mobster, and... well, it's quicker to watch for yourself than to read the spoiler. The series is part of VW's promotion of their sponsorship of British television's ITV film output. “Volkswagen has a long-standing relationship with film," says VW. "‘Electrifying Movies’ showcases a selection of our fantastic electrified vehicles, showing how Volkswagen has electrified options to suit everybody." ”What do you think? Is this a smart way of marrying classic performance old and new, or are you just irritated by EVs and/or people mucking about with cinematic glory?

Keywords: Volkswagen Stakeout, VW electric vehicles, EVs, car commercials, funny ads, adam&eveDDB