Electric vehicles: Don't talk down to Grandpa....

The drive to electric vehicles continues apace, with manufacturers worldwide piling on the benefits of reduced charging time, extended driving time on a single charge and other tomorrow's tech approaches. But some of the traditional selling points prevail, as demonstrated in this gently humorous ad for the Hyundai IONIQ 5. Presenting itself as a spacious, family friendly EV, the commercial brings in family ties and the traditional dangers of under-estimating our nearest and dearest when it comes to being on top of the latest tech.... The South Korean multinational automotive manufacturer, which produced its first pure electric car back in 1991, recently announced its new automotive factory in South Korea, solely dedicated for electric vehicles and with production set to begin in 2025. Hyundai is expanding its full-electric lineup to include the Ioniq 6, which will debut in Europe in the second half of 2022, and the Ioniq 7, which is projected to hit the market in 2024. The automotive company has a track record of humour in its ads - what do you think of this one?

Keywords: Hyundai IONIQ 5, Hyundai Grandpa commercial, electric cars, electric vehicles, electric batteries, Brooks Livermore