Electric car fuels controversy with zombie-proof slogan

South Korean automaker KIA has ignited lively discussion with this 1'30" ad in Australia, which takes the topic of survival and - as explained by its creators - puts it into "a fun, fictional space and out pops a zombie apocalypse, where the only survivors drive various models in the range". While it's garnering praise for the creative aspects, including a cinematic approach and the transformation of actors Luke Arnold, Tess Haubrich, and Chloe Zuel into zombies, many viewers are not impressed. The divisive condescension implied in presenting non-KIA owners as zombies is not going down well, and in a war-torn world, the topic of survival is a delicate one to play with, especially when the 'zombies' can be visually perceived as damaged humans in a deeply unequal society.... Your response?

Keywords: KIA zombie-proof, KIA Australia, electric vehicles, EV commercials, Innocean Australia