Edith Piaf inspires Dior AW23/24 'Women Who Dared'

Behind the spectacular Dior Autumn Winter 2023/2024 runway show stood iconic female figures who literally inspired the collections. This brief teaser, within the 'Women Who Dared' series by the luxury fashion house, focuses on the internationally acclaimed French singer, lyricist and actress Edith Piaf (1915-1963). The founder of the Musée Édith Piaf, Bernard Marchois, outlines the icon's background and personality interspersed with original footage of Piaf herself. What do you think of this kind of informative campaign? Does it do an effective job of honouring inspirational people while promoting contemporary creativity, and is this a good approach within luxury? Originally set up in 1946, Dior now forms part of the LVMH luxury conglomerate, and reported total revenue for 2021 upwards of 64 billion euros.

Keywords: Dior Autumn Winter 2023 2024, luxury fashion, AW23 Dior, Maria Grazia Chiuri, Edith Piaf Museum