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EasyJet illustrates European air travel, summer 2020

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EasyJet illustrates European air travel, summer 2020 by Tree Elven on 10/06/2020
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  • Amusing
  • Creative
  • Informative
  • Controversial
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As COVID-19 coronavirus lockdown measures began to ease in different phases, Europeans looked towards summer with fresh hope of holidays abroad and airlines began to display the kind of reassurance ads we saw earlier in the year from Emirates in this campaign: https://addvertising.org/air-travel-emirates-displays-its-anti-covid-19-measures. Popular carrier easyJet, based in Luton, UK, put out this campaign following a family through the new safety measures and incorporating comment from various senior staff on topics such as the hospital-quality air filtration system on 'planes. Do you find the simple messaging effective and reassuring? Or does it encourage you to hold off on travel until it can be accomplished without spending all your energy on working out how far away you are from the next person in sight? Masks are a must in the new air travel situation, but if you're travelling with a child under six, you'll be pleased to hear that easyJet is providing fun masks for the wee ones based on comic book characters, created by Marvel comics artist Will Sliney.

Keywords: easyJet, European travel summer 2020, summer holidays Europe, air travel post-COVID, new safety measures flying, Will Sliney, Taylor Herring

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