Eason Chan: Life challenges and the nature of promises

In this two-minute footage, Hong Kong Chinese singer / actor Eason Chan takes us through everyday vignettes illustrating various life challenges we can all relate to, to promote insurance company Prudential. Cultural aspects such as the parenting approach known as 'tiger moms' may come across differently in the West than in the Asian market they are intended for. The basic premise is about trust: as Prudential Singapore says: "At a time when people are living longer, facing rising healthcare costs and adapting to economic uncertainty and rapid technological change, 'Promises, Made Real' focuses on the commitments people make to themselves and their loved ones — and how Prudential helps turn those promises into protection, confidence and peace of mind." What do you think of the ad? Does it get a useful message across in a compelling way?

Keywords: Prudential 'Promises Made Real', Eason Chan commercial, Prudential Singapore, insurance, trust, Dentsu Creative Singapore