'Dyslexic thinking' now a LinkedIn skill term, reveals Branson

British entrepeneur Sir Richard Branson and actors Orlando Bloom and Keira Knightley are among the big names topping this campaign to change perceptions of dyslexia through the organisation Made By Dyslexia. Virgin founder Branson reveals here that the professional networking platform LinkedIn now offers people the chance to put 'dyslexic thinking' on their skill set list. Made By Dyslexia explains that traditional benchmarking works against dyslexic people - which may number up to one in five of us - who have differing abilities: strengths lie in creative problem-solving and communication, and challenges in spelling, reading and memorising facts. "Generally, a dyslexic cognitive profile will be uneven when compared to a neurotypical cognitive profile," says the global charity. "This means that dyslexic individuals really do think differently." In this ad, big names step up to say that they are 'Made By Dyslexia', making a clear connection between their success and dyslexia. What effect does the campaign have on you? High time we stopped aligning dyslexia with some kind of shortcoming? After all, as Made By Dyslexia points out, "everything from the light bulb to the iPhone, the aeroplane to the motor car, was invented by a dyslexic mind."

Keywords: Made By Dyslexia, dyslexic thinking, dyslexia and LinkedIn profile, Sir Richard Branson dyslexia, Keira Knightley dyslexia, FCB Inferno