Dreaming of sultry sensuality? GUESS who's got the answer

If you're among those of us yearning for sunshiney days and clothes that caress, this one minute of escapism may be just the inspiration you need. The GUESS lifestyle brand was set up more than 40 years ago by two brothers who moved to the USA from the south of France to pursue the American Dream. Its own story says it "quickly became a symbol of a young, sexy and adventurous lifestyle," and that ever since, GUESS has "invited people to dream with its iconic and timeless advertising campaigns". The GUESS designer jeans remain a classic favourite, and the brand offers a broad range of clothing and accessories which brought in profits of $2.7 bilion in 2020 and $1.88 billion in 2021. This ad is set in a gorgeous Mediterranean village bathed in sunshine and guitar music, and it just oozes classical European desirability, with beautiful young people enjoying themselves, each other, their clothes, and the surroundings. Does it make you dream? Or take action?

Keywords: GUESS Spring 2022, GUESS Altea, fashion commercials, Liza Makhu, Marciano brothers, designer fashion