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Dove tackles discrimination against black women´s crown and glory

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Dove tackles discrimination against black women´s crown and glory by Tree Elven on 03/02/2022
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  • Amusing
  • Creative
  • Informative
  • Controversial
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US toiletries and personal hygiene company Dove has a reputation for calling out various aspects of how society treats girls and women in terms of body image and beauty morés, and for breaking the mould accordingly with their bold advertising. In this one-minute campaign - based on "too many true stories" - the company, which is owned by British multinational Unilever, presents snapshots in the life of a black girl/teen/woman as she experiences discriminaion because of her hair. According to Dove, "the law in many US states does not currently afford protection for race-based hair discrimination, even if the hairstyle is inherent to racial identity". After carrying out reseach, Dove is now encouraging people - via this ad and other actions - to sign the CROWN Act for specific legislation to tackle the issue. CROWN stands for Creating a Respectful and Open World for Natural Hair, and the Act is a law that prohibits discrimination based on hair texture and hairstyle. For some, the word 'crown' will reflect biblical references to hair as a woman's 'crown and glory'. What do you think of the campaign? Does it inform you, and/or encourage you to sign in support of the legislation?

Keywords: Dove As Early As Five, black hair discrimination, CROWN Act USA, US schoolchildren, discriminating against black women's hair, Ogilvy, Swift agency

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