Dove pledges not to use AI against women

Pretty much all of us have concerns about artificial intelligence (AI), even if we love what it can bring to our individual lives. Whatever you may think about Dove's management of another controversial topic - single-use plastic so prevalent in the beauty industry - you'll probably agree that this ad does at least make an effort to address the AI issue. The frame is women's beauty specifically. We'll let the brand speak for itself: "Twenty years ago, Dove made a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025, our message still stands: keep beauty real. One in three women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated*. Dove is an American personal care brand owned by Unilever, a British consumer goods company. It was valued at approximately US$ 6.5 billion in 2023, an increase over previous years. It goes on to explain this ad: "The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever. That’s why in honor of the 20th anniversary of the Campaign for Real Beauty, Dove is renewing its vows to champion real beauty, with a commitment to never use AI to create or distort women’s images. While there has been some positive change, the state of beauty in 2024 still isn’t pretty. Our new campaign, The Code, looks at the impact of AI on beauty, while celebrating the lasting legacy Dove has built". What do you think?

Keywords: Dove 'The Code', real beauty, artificial intelligence and women's beauty, AI influence on women and girls, body image and AI, Soko agency