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'Don't do your taxes' appeals to Intuit-ion....

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'Don't do your taxes' appeals to Intuit-ion.... by Tree Elven on 03/01/2023
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  • Creative
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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A slogan that's likely to appeal to a lot of us at any time of year, right? US business software giant Intuit - which also owns MailChimp, Mint, QuickBooks and Credit Karma - promotes its TurboTax platform with a light touch in this campaign. First set up in 1984 and owned by Intuit since 1993, TurboTax is a US tax-filing package whose free version for those earning less than US$38k a year and some other categories proved particularly popular. However, it has also had its fair share of controversy over reported manipulation of search results - making it hard to find/apply the free version - and Intuit's lobbying against national online filing, such as those systems operated by other wealthy countries. What do you think of the ad - does it appeal to your sense of humor and strike the right note when it comes to handing over the tax admin to an expert? Are you inspired to act on the message, left unmoved, or just enjoying the quirky visuals? It's due to be one of the big-hitters at this year's National Football League Super Bowl championship on February 12th.

Keywords: TurboTax Don't Do Your Taxes, Intuit Turbo Tax 2023, US tax filing, Not Taxes ad, Plantasia in commercials, Super Bowl commercials 2023, Wieden+Kennedy

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