Diwali story keeps smartphone out of the picture

It doesn't always have to be a rip-roaring LOL ad for this category (and to tell the truth, I ain't seen any recently) - sometimes a bit of down-to-earth life-affirming hits the spot. What do you think of this OPPO smartphone campaign about family/friends connection for the Diwali (Festival of Lights) celebration of Good over Evil? The ubiquitous digital device takes its place in the story, cleverly placed to enhance the human connection without trying to dominate it. OPPO is a Chinese consumer electronics company which has built a strong presence on its appeal to the mass budget ($100-$200) and entry-premium ($200-$400) segments; it has a reported 12/13% market share in India.

Keywords: OPPO India Where You Find Your True Self, Diwali ads 2025, Tum Jagmaga, commercials India, Ranbir Kapoor, Jitendra Kumar