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Dior meets D-Air for chic wearable tech

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Dior meets D-Air for chic wearable tech by Tree Elven on 07/03/2022
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Technology struts the catwalk in this Autumn/Winter collection by luxury fashion house Dior, in collaboration with Italian company D-Air Lab. Founded in 1946 by Christian Dior, the French firm marries tech with tradition in this 'intelligent clothing' display. D-Air Lab's mission is to "Advocate and deliver safety for people in everyday activities", and this takes the chic shape of airbags, ergonomic panels and integrated electronics for the Dior runway of the future. What do you think of the ad? More and more top fashion houses are collaborating to bring their creativity off the catwalks, pages and posters, and into the everyday lives of motorbikers, skiers and others engaged in an active lifestyle. Is it a step in the direction of over-branding, a little too far removed from classic chic, or a tantalising glimpse of a fantastic future?

Keywords: Dior and D-Air Lab, wearable tech, luxury fashion, tech and fashion, Maria Grazia Chiuri

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