Did they really need Guillermo del Toro to direct this?

Patrón Tequila asks and answers the question in this quirky campaign (in Spanish) directed by actor/director Guillermo del Toro. It's the Mexican film-maker's first TV ad, and will no doubt be attracting attention for the cameo appearance and distinctive approach of del Toro and his 'skeleton crew'. Despite the trend away from alcoholic beverages, tequila - a type of mezcal obtained from the blue variety of the Agave tequilana - is building on its character as the most representative Mexican drink, giving rise to specialised bars even outside its native land. According to Wikipedia, "The purity of tequila lies in it being made entirely from agave. When a tequila label doesn't state that it's 100% agave, it's a mixto tequila. This means that a portion of the sugar obtained from the agave was mixed with other sugars during its production". Grand View Research says that the global tequila market size was estimated at US$12.5 billion in 2025 and is projected to reachUS$25 billion by 2033, growing at a CAGR of 9.0% from 2026 to 2033". Demand for premium and artisanal tequila is driving growth as consumers increasingly seek quality.

Keywords: Patrón Tequila 'The Perfect Pour', Patrón Tequila Guillermo del Toro, tequila ads, Guillermo del Toro first TV ad, BBH USA