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Deneuve, Malek take their time with Cartier

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Deneuve, Malek take their time with Cartier by Tree Elven on 23/01/2023
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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British director Guy Ritchie (known for gangster films, and the Sherlock Holmes films starring Robert Downey Jr., with 'The Covenant' movie coming up) is behind this densely-packed one-minute footage shot in Paris and featuring iconic French actress Catherine Deneuve and US actor Rami Malek. The passing of time is reflected both in the representations of Deneuve, which use body doubles and artificial intelligence (AI) techniques and draw on her filmography ('Repulsion','Belle de Jour'), and in the River Seine which also features. It is the real Denueve, now 79, whom we glimpse in the final frame as she effortlessly passes through visible and suggested timelines alike. Malek ('Mr Robot', 'Bohemian Rhapsody') provides a deft foil with his slick, under-stated appreciation of timeless elegance. The ad is a promotion for the Cartier Tank watch byFrench luxury goods conglomerate Cartier as the timepiece makes a comeback after its appearance in the mid-90s. What do you think of the campaign? Slick and clever, relevant, meh, inspiring?

Keywords: Cartier Tank Francaise, Catherine Deneuve and Cartier, luxury watches, Catherine Deneuve in commercials, Rami Malek in commercials, Hollywood actors in commercials, artifical intelligence in commercials, director Guy Ritchie ads, The Mill films

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