Defending shared values: Lockheed Martin stock takes off

What do you think of this promotion from US defense giant Lockheed Martin? Are you loving the eye-catching images and strong messaging? Does the slick editing and narrative make for an appealing, reassuring campaign? Or do you find it a bit tasteless from a major arms manufacturer at a time when parts of the world are engaged in more than one publicly narrated/watched conflict? The promotional campaign, promising unparalelled expertise across air, land, sea, cyber and Space domains, was released shortly before the Russia/Ukraine situation, which has seen Lockheed Martin (LMT) stock surge by 18%. LMT is also in the headlines for a possible Spaceport and educational centre in the north-eastern city of Newcastle in the UK, and an upcoming US one billion-dollar investment in military manufacturing in the Middle Eastern nation of Saudi Arabia. In terms of civilian engineering, LMT's UK website says that an LMT career "can involve everything from safety to systems, testing, software. project management and more". Does this ad make an effective recruitment campaign?

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