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'Dear Customer' bank robbery set-up illustrates new faces of financial crime

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'Dear Customer' bank robbery set-up illustrates new faces of financial crime by Tree Elven on 20/06/2022
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Those faces are still masked in this 1'12" spot from global banking giant HSBC, but what looks like a bank hold-up scenario unveils some new tricks we'll already be familiar with. The campaign to raise awareness of financial crime is out of Argentina, where cyber crime increased by more than 400% last year, it says. It's estimated that global cyber crime costs will rise from US$3 trillion in 2015 to more than US%$10 trillion in 2025. Within finance, cyber crime has become one of the top three crimes, up there with fraud and money laundering. It covers identity theft, ransomware attacks, email and internet fraud, and attempts to steal financial account, credit card, or other payment card information. Most of us will have received warnings from our banks not to respond to texts or emails purporting to be from them, requesting password or other sensitive information. Regulated financial institutions are constantly striving to keep on top of fast-moving scam techniques which - as this campaign illustrates - can fool various people in various ways. What do you think of the technique used in the ad?

Keywords: HSBC Dear Customer, cyber crime, banking scams, Argentina, financial cyber crime, David the Agency

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