Dan Levy, Aubrey Plaza deliver deadpan take on LOEWE spelling challenge

Fans of Dan Levy - star of Emmy Award-winning Netflix show 'Schitt's Creek' - and US comedian/actress Aubrey Plaza ('The White Lotus', 'Parks and Recreation') won't be the only ones to find this quirky 2'30" ad for Spanish fashion house LOEWE amusing. In a 2023 interview with media company The Business of Fashion (BoF), Levy stressed the importance of defeding one's personal vision in creative/commercial endeavours. 'Schitt's Creek' began as a bare-bones-budget Canadian production and became a worldwide sensation during the pandemic. “We went and made something with absolutely no outside opinions, and because the stakes were so low, we were able to really kind of make the show for ourselves,” says Levy. “So what we made was quite pure.” The series, which managed to blend creative originality with universal appeal, was characterised by a deadpan approach that finds its way into this luxury label campaign. LOEWE's creative director Jonathan Anderson’s designs have also earned him both critical acclaim and commercial success, says BoF. "What unites their work is a real commitment to personal vision." This ad marks a new departure for LOEWE, whose advertising hitherto has been building a solid reputation for swinging smoothly from high art to hands-on craftsmanship. What do you think of the venture into this level of humour?

Keywords: LOEWE Decades of Confusion, Dan Levy, Jonathan Anderson, Aubrey Plaza, luxury fashion ads