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Croatian fans' anthem, by Heineken

Croatian fans' anthem, by Heineken by Tree Elven on 11/07/2018
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  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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The Croatian wing of Dutch lager brewer Heineken took a cheeky and attractive approach for its World Cup Russia 2018 ads - at least for beer-drinkers. Instead of putting out flashy, expensive ads, they did a series of apparently low-budget ones and spent the budget on lowering their prices for the World Cup period. This one says "We could've had a touching fans' anthem - but we realised beer is more important". Anyone arguing with that sentiment? Do you wish more products would follow that lead?

Keywords: Russia World Cup 2018, football ads, Heineken, Croatia, Karlovačko Korner Himna, Bruketa&Žinić&Grey

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