Crisis at Christmas counts the cost of helping Britain's homeless

And it's £29.07. Why £29.07? As the charity fo the homeless explains: "This is the amount we've calculated that it costs to provide someone with all the Crisis at Christmas services we provide throughout the festive period, as well as support for leaving homelessness behind for good in the year ahead." What do you think? A message of genuine and realistic good cheer underpinning important work? The charity, founded in 1967, offers year-round education, employment, housing and well-being services from centres across the nation for people experiencing homelessness.

Keywords: Crisis at Christmas 2022, Christmas ads 2022, Britain's homeless, UK homelessness, Crisis charity, adam&eveDDB