Couture, a clothesline and the catwalk of life from Balenciaga

Moving us seamlessly from one scene and season to another through static rooms with shifting views, luxury fashion house Balenciaga engages us as both spectators and participants in this 2'36" footage showcasing its Spring 2022 collection. Director Yilmaz Sen once again surprises, startles and seduces with his ability to capture models apparently just 'hanging out' in everyday life yet expressing the extraordinary, suggesting the sublime. "I am a Copenhagen based visual artist / designer and I seek to explore new boundaries in visual expression," says his website - how do you think he succeeds in this campaign for the Spanish-founded fashion house now based in Paris, France? The photographic scenes are set to the sound of Beethoven's 'Für Elise', a bagatelle only discovered decades after the maestro's death and still shrouded in mystique in terms of the unknown 'Elise'. Balenciaga itself, founded in 1917 by Spanish designer Cristóbal Balenciaga in San Sebastian, Spain, upholds its own mystique: now part of the Kering group, it retains its place way up in the luxury rankings by blending desirability with uncompromising exclusivity. What do you think of the Spring 22 photographic presentation?

Keywords: Balenciaga Spring 2022, luxury fashion, Yilmaz Sen, fashion commercials, fashion photography, Spring 22 collections