Comedy screenwriter Richard Curtis pitches in on pensions

What do you make of this fly-on-the-wall spoof campaign drawing attention to the fact that a substantial portion of a UK pension can be linked with de-forestation? Many people are unaware of who their pension provider actually is, and have no control over how that provider is investing the funds entrusted to them. "There’s £3 trillion in UK pensions – we believe that money should be moved from the destructive, harmful investments of the past, into those which help build a future we can all be proud of," says the organisation behind the campaign, Make Your Money Matter (MYMM). Just by demanding that your pension goes 'green', "you can cut your carbon footprint 21x more than giving up flying, going veggie and switching energy provider," it says. MYMM was co-founded by UN Advocate, co-founder of UK charity Comic Relief, and film-maker Richard Curtis ('Four Weddings and A Funeral, Love Actually, Notting Hill). Is this kind of drive to transform the financial system a compelling one that most of us can get on board with? Could it herald similar initiatives to challenge, for example, how our taxes are spent? Or will people be overwhelmed by the need to keep an eye on every single aspect of their individual part in an increasingly torn social fabric? #DeliverTheTruth

Keywords: Make Your Money Matter deforestation, Richard Curtis green pensions, green pensions UK, pensions investment accountability, pensions sustainability, Mother agency