"Cold, cruel, conniving....." BMW can help you get even!

For almost 50 years, AGMC has delivered premium automotive products and services to its customers as the exclusive importer for BMW Group cars and Motorrad with six locations in Dubai, Sharjah and the Northern Emirates. In this absurdly amusing ad, it delivers an unusual conceit for BMW M cars. See what you think of the result - instant classic, instantly forgettable, somewhere inbetween? Whatever your considered response, the initial one is likely to be a smile and some thought provocation as this whimsical footage plays out.... “BMW M is a brand that has built its reputation in the moments when the car, the driver and the road come together," says AGMC. "A corner is where that relationship becomes tangible. You can talk about handling, response and control, but the quickest way to understand driving pleasure is to experience an M car through a corner yourself. Through this campaign, AGMC & BMW M are giving people who may be curious about the badge a playful reason to come and discover what that feeling is really about.” Director Nalle Sjöblad said: “The visual language had to make the case feel completely real, even though the premise is inherently ridiculous. [....] The noir aesthetic gave us tension, obsession and a sense of unresolved grievance. Then, when we move into the BMW M driving, that rigidity gives way to movement and control. The same thing that has been presented as the villain suddenly becomes the source of pleasure.”

Keywords: BMW M car x AGMC 'Get Even With Corners, auto industry Middle East, Dubai BMW, car commercials, director Nalle Sjöblad, Serviceplan Group Middle East