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Coca Cola 'Masterpiece' puts artificial magic into art

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Coca Cola 'Masterpiece' puts artificial magic into art by Tree Elven on 27/04/2023
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  • Amusing
  • Creative
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We've all been there - falling asleep over our assignment and sorely needing a spot of inspiration, or simply a lift for the blood sugar. But wait! The walls are alive.... In this two-minute ad campaign, soft drink Coca Cola deploys artificial intelligence (AI) to bring an entire art gallery to life around a drooping student, as classic canvases and works by emerging global artists interact in surprising ways to refresh him. Fortunately, the answer is right there on the wall, in the shape of Andy Warhol's iconic 1962 Coca Cola bottle. Enjoy the ride as the walls come alive in a tag-team effort that goes over the heads of the humans in the gallery. Nice use of AI in yet another Coke ad classic that makes us smile, or just another bland mish-mash? The final touch comes from ‘Girl with a Pearl Earring’ by Johannes Vermeer - the retrospective exhibition of the Dutch Baroque (17th century) painter, currently showing at the world-famous Rijksmuseum in Amsterdam, sold out in days. But bottles of Coke are still available....

Keywords: Coca Cola 'Masterpiece', artificial intelligence in ads, Coke AI commercial Masterpiece, director Henry Scholfield, Blitzworks

Comments


Larice at 17/05/2023 14:21


Larice at 17/05/2023 14:22

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