'Clean medicine' pokes gentle fun at health-conscious to make its point

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Here's an amusing series of clips from Genexa, a US company founded by two fathers who wanted to ensure people had access to over-the-counter medication free from additives, unnecessary chemicals and allergens. The founders set out to avoid genetically modified ingredients like lactose, corn syrup, and flavorings derived from artificial ingredients. The one-minute footage takes a humorous approach by poking gentle fun at 'types' such as recent vegan converts and mom-bloggers who are obsessed with health - all while answering the thoroughly valid questions and concerns. What effect does the ad have on you? Relief or mistrust? Genexa explains on its site that "We were the first medicine company with an entire line of USDA (Dept of Agriculture) Certified Organic products. And we are committed to responsibly sourcing the best quality ingredients for our formulas." Does the campaign open your eyes to the fact that there might be undesirable ingredients in familiar medicines?

Keywords: Genexa Clean Medicine, non GMO ingredients, GMO free medicines, US over the counter medications, Humanaut