Citroën Ami transforms urban driving with confetti

French automaker Citroën says this campaign for its Ami mobility vehicle stands for "mobility made simple, daring by design, and full of joy. In a world where cars often stand for status or routine, the Ami boldly reimagines what driving can feel like. This vibrant, rule-breaking film from Citroën turns city streets into a confetti-filled playground". The soundtrack is by Dominican rapper Tokisha, who often references sexuality, and this song in Spanish is no exception. Deftly playing current market cards, Citroën describes the Ami as a 'car', whereas in fact it is classified as an electric quadricycle, meaning that it can be driven by 16-year-olds in countries such as the UK where the legal driving age is 18. Comparing it to the iconic 2CV model, Citroën says the Ami is ideal for modern urban journeys. Arguable, but fun?

Keywords: Citroën Ami - WANNA PLAY?, car commercials, Tokisha song in commercial, mobility vehicles, electric quadricycle, EVs, urban driving, director Torben Kjelstrup, BETC Paris