Christmas Cantona revels in 'eau de football'

What do you think of this tongue-in-cheek take on the traditional Christmas ads around food, perfume and tech appliances? As football's World Cup played out in Qatar, sportswear retailer Sports Direct dished up a feast of footie fetish fun featuring French football legend Eric Cantona. He's joined by fellow players Thierry Henry, Mason Mount, Declan Rice, Jarrod Bowen, Emma Hayes, Gabriel Jesus, and commentator Clive Tyldesley in this trio of quirky commercials. Fans will recognise who's who, but even non-football aficionados will probably see the humour. Part of the Frasers Group family of retail, sport and intellectual property companies, Sports Direct is the UK's largest sports-goods retailer and operates roughly 670 stores worldwide. Its brand mission is "championing the legend in everyone, through the powers of sport". As the ad campaigns were hitting screens alongside World Cup matches, Frasers Group scored more headlines by acquiring historic Savile Row tailor Gieves & Hawkes (https://www.bbc.co.uk/news/business-63741467).

Keywords: Sports Direct Christmas 2022, Christmas ads 2022, Eric Cantona, World Cup Qatar, funny ads, football ads, COPA90, Pulse Films