Chris Hemsworth goes full iconoclast in art gallery

Are you ready for the next generation of smart glasses? Maybe you missed the previous ones, but no worries, it's just a generation gap and screen actors Chris Hemsworth and Chris Pratt are here to break it down for you. That''s not the only thing that gets broken in the 1'45" promo-spoof for that classic name in sunglasses - Ray-Ban - as maverick Hemsworth shocks the more reverential Pratt on a tour of a trendy art exhibition. For those who assume the main item of amusement was a completely OTT parody, the work 'Comedian', by Italian artist Maurizio Cattelan, really did sell late last year for $6.2 million. Eternally popular with celebrities and the rest of us alike, Ray-Ban is iconic in Hollywood, having decked the faces of male and female stars in movies from 'Rebel Without a Cause' and 'Breakfast at Tiffanys' to 'Top Gun'. More recently, Ray-Ban Meta smart glasses were used to film a short film called 'Stunt Film' by film-maker Matthew Vaughn in 2024. The brand explains what lies behind the humour in this ad: "The Ray-Ban Meta collection combines the latest in wearable tech with authentic Ray-Ban design, to keep you connected wherever you go. With the latest Ray-Ban smart glasses and smart sunglasses, you can take photos and videos, listen to music, make calls and even livestream direct to Facebook and Instagram – all without taking your phone out of your pocket. Choose your favourite tech glasses from a selection of iconic styles, including prescription smart glasses". There you have it. If you do invest in a pair, you might want to ask Meta to keep an eye out for Kris Jenner....the US media personality makes a sharp cameo appearance to curb the mayhem in this ad.

Keywords: Ray-Ban 'Hey Meta Who Eats Art?', funny ads, sunglasses ads, smartglasses, Ray-Ban Meta smartglasses, Chris Hemsworth x Chris Pratt commercial, Hollywood actors in commercials, Kris Jenner ad, RXM agency