Chris and Luke Hemsworth make Australian whisky epic

In a tongue-in-cheek way. With a little help from AI. Chris Hemsworth deploys his deadpan comic skills to the promotion of the Australian whisky brand he co-owns, Archie Rose, while elder brother Luke plays the bored listener he buttonholes in a bar. Yes, there's AI, but it's obvious, playing neatly into the parody. For those thinking that only Scottish whisky may be spelled without an 'e', the whiskey spelling is generally used in the USA and Ireland, while Canada and Japan follow the Scottish convention. As does Australia, since its distillers historically follow Scottish-style production traditions using malted barley and copper pot stills. Hemsworth ('Thor', 'Crime 101') says: "I’ve been a fan of Archie Rose for a long time. Wherever I am in the world, tasting an Archie Rose whisky immediately transports me right back home, to that feeling of sitting around a campfire in the Australian bush with my mates. Their ethos of only using Australian grown malts to produce flavour packed whiskies at their Sydney distillery is truly awesome. They’re a brilliant example of what Australia does best, and I can’t wait to share that with the world". Like it?

Keywords: Chris Hemsworth Archie Rose, Chris Hemsworth whisky owner, Australian whisky, Chris and Luke Hemsworth commercial, Thirst creative studio