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Chlöe x Halle, Selma Blair urge us to 'Be Love'

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Chlöe x Halle, Selma Blair urge us to 'Be Love' by Tree Elven on 26/01/2024
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Whether or not you're aware of Valentine's Day approaching, this message to 'Be Love' may resonate. For jewellery company Pandora, it features Selma Blair, Sasha Pivovarova, Aviana McClish, Thara, Jocelyn Corona and Colin Alexander, as well as Chlöe x Halle - an American Grammy-nominated duo composed of sisters Chloe and Halle Bailey. The twosome launched a YouTube channel at the ages of 13 and 11, respectively, with a cover of superstar Beyoncé's 'Best Thing I Never Had', and Chlöe has reportedly been mentored by Beyoncé for the vast majority of her mainstream music career. Like the sisters, US actress Selma Blair, 51, ('Cruel Intentions', 'Legally Blonde', 'The Sweetest Thing', and 'Hellboy'), has just been named a global ambassador for Pandora. Danish company Pandora started as a family-run jewellery shop in Copenhagen, and is known for its affordable, customisable items. It describes itself as "the world’s largest jewellery brand", and its LInkedIn page goes on: "The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices Pandora jewellery is sold in more than 100 countries through more than 6,500 points of sale, including more than 2,500 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 26.5 billion (EUR 3.6 billion) in 2022". For this campaign, it says: "Embodying radiance and shining from within, Pandora jewellery includes charms, bracelets, necklaces, rings and much more that become a part of the love shared between those closest to you. Let it show. Let it flow. Don’t hold back. BE LOVE". The 'To Love Somebody' soundtrack will be familiar to BeeGees fans. What do you think of the ad?

Keywords: Chlöe x Halle Pandora, To Love Somebody by Chlöe x Halle, Selma Blair and Pandora, customised jewellery, Pandora jewellery

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