'Chicken Neck' and other summer hit symptoms

Catchy little number from Spotify Italy to promote its Estate 2024 playlist. The Swedish audio streaming and media service uses a new music cover of the Raffaella Carrà hit 'Pedro' to run us through some familiar scenarios of what we look like to others when we're immersed in our own little listening world. The moves and shakes will amuse many - we've all seen or sat next to that person in that moment as they exhibit symptoms like the 'Chicken Neck' or 'Lead Finger Disorder' as they groove along to their summer hit favourites via headphones. But hey, as Spotify says, 'Music Is The Best Disease'. Good campaign? 'Pedro' by Jaxomy, Agatino Romero and Raffaella Carrà recently generated 6.2 billion views on TikTok, reaching number one on Spotify's Viral 50 Global charts.

Keywords: Spotify Summer Hits Symptoms, Spotify Italy, amusing ads, 'Pedro' by Jaxomy Agatino Romero Raffaella Carrà, Dentsu Italy