A voting platform where you can have your say on the quality of today's advertising
CLUB   |     |   Sign up

Chen Kun reveals what's more important to him than results

! This advert maybe not available because the video is not working
Hqdefault
Exclusive for Club members
  • Amusing
  • Creative
  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
Current Rating
1338 views
Your Rating

A conversation with Chinese act...
Want to read this and other curated commentary about the industry's best ads? Join CLUB!

Keywords: Montblanc, Chinese actor Chen Kun, Chinese acting school, China culture, Aloys Chen, Wieden + Kennedy Amsterdam

Comments

Good interview and he comes across as a nice person, but it makes you wonder what the advert has to do with Mont Blanc. For an awful moment I thought he was going to say, "What matters most to me is... my Mont Blanc pen", and thank goodness he didn't. Because there's no explanation for the Mont Blanc logo being there you feel it's intrusive, so maybe it would be better to say "Interview with... sponsored by Mont Blanc" - still not in-yer-face advertising but explaining the connection and giving themselves credit for it.
Imogen Smith at 02/09/2020 11:48

Get our newsletter and nothing else! No spam or third party mailings.