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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
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Whether your eye's on the car, the clothes, or the characters, this 1'30" Christmas ad for luxury sportscar maker Lamborghini is likely to keep you guessing right up to the final seconds. The tale of choices that change the course of events is part of Lambo's Christmas story-telling tradition, inspired by the spirit of 'Driving Humans Beyond'. Founded in 1963, the Italian brand is currently celebrting 20 years of... Read More
So many messages coming across the plate with this fast-movingChristmas ad 2023 from the UK's leading trainer & sports fashion retailer JD Sports. Even if you don't do, or actively dislike, the range of apparel, it's hard not to relate to the vibrant youth culture and sense of community expressed. “JD has always been the force behind propelling youth culture forward and we want to commend the unique place ... Read More
Christmas and other holiday commercials are a looked-for and much-discussed fixture on the annual output, but ads from specific football clubs are not so prevalent as those put out by, for example, supermarkets. That seems to be changing: Scottish Premiership club Celtic has been running Christmas ads for a few years now, and in this year's edition, Kyogo, Callum McGregor, Alistair Johnston, Lu... Read More
Austrian savings bank Erste likes to mix things up when it comes to their Christmas commercials, and 2023 is no exception. This year's ad sees a call for us all to believe in ourselves, illustrated by an animated reindeer who's kicked sand in the heels of his traditional festive duties to go and be a bucking bronco. The twist on tradition - or even anti-tradition - trend is strong in this year's seasonal commercials,... Read More