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A spot of Yuletide yearning for...
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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
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What? Yes, it's another Christmas ad, and looks like one of the quirkiest this year. Popular high street clothing and home goods chain TK Maxx throws down the marketing gauntlet saying: "Name a more fabulous farmyard. We’ll wait." So far it seems takers are few and far between, but the 'Festive Farm' campaign is garnering plaudits for its chirpy cheer and return to simple home-time, as well as the notion that gifts... Read More
So many messages coming across the plate with this fast-movingChristmas ad 2023 from the UK's leading trainer & sports fashion retailer JD Sports. Even if you don't do, or actively dislike, the range of apparel, it's hard not to relate to the vibrant youth culture and sense of community expressed. “JD has always been the force behind propelling youth culture forward and we want to commend the unique place ... Read More
Christmas and other holiday commercials are a looked-for and much-discussed fixture on the annual output, but ads from specific football clubs are not so prevalent as those put out by, for example, supermarkets. That seems to be changing: Scottish Premiership club Celtic has been running Christmas ads for a few years now, and in this year's edition, Kyogo, Callum McGregor, Alistair Johnston, Lu... Read More
Austrian savings bank Erste likes to mix things up when it comes to their Christmas commercials, and 2023 is no exception. This year's ad sees a call for us all to believe in ourselves, illustrated by an animated reindeer who's kicked sand in the heels of his traditional festive duties to go and be a bucking bronco. The twist on tradition - or even anti-tradition - trend is strong in this year's seasonal commercials,... Read More