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Catalogue store Argos gets animated over revamp

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Catalogue store Argos gets animated over revamp by Tree Elven on 21/06/2023
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If the animated toys Connie and Trevor in this ad sound familiar, that may be because you've heard their 'voices on sitcoms - Ruth Bratt of 'People Just Do Nothing' and Charlie Cooper from 'This Country'. UK and Irish retailer Argos was set up back in the Seventies and became hugely popular as a high street catalogue store where you could browse catalogues, pick out and pay for items, and wait for them to be brought out from the storeroom. Like click and collect, but more papery. The brand has had various spin-offs and iterations, most recently being bought up my major UK supermakret chain Sainsbury's and incorporated within their stores without losing al of its own physical outlets. The focus now is on a revamp to shift perceptions of the brand image and make it more appealing to a broader range of customers including those hungry for the latest tech and stylish homeware. What do you think of the ad with its living toys' responses to new available products? It demonstrates the kind of subtle animation we've become used to but which can still delight with its own comic timing. Argos says: “We want Argos to become our customers’ go-to destination for the wide variety of products we sell; that’s why our new brand platform demonstrates that there is so much more to Argos. By using our new playful brand ambassadors to showcase the breadth of our range, we hope to position Argos as the most convenient place for shoppers to pick up more of what they love and need, from the latest tech to stylish homeware and furniture - at great value too". Does this campaign strike the right note?

Keywords: Argos Living Toys ads, Argos brand image, Connie and Trevor for Argos, catalogue shopping, The&Partnership

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