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Castle Lager calls for a label-free South Africa

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Castle Lager calls for a label-free South Africa by Tree Elven on 05/10/2018
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  • Informative
  • Controversial
  • Amusing
  • Creative
  • Informative
  • Controversial
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Pacey one-minute spot including the faces and voices of diverse South Africans, in a campaign to get rid of the labels we can all get stuck with and work towards a society free from cultural prejudices, from what's often described as the national beer, Castle Lager. Do you like the way it makes its point?

Keywords: Castle Lager, #SmashTheLabel, South African ads, cultural diversity, Ogilvy Johannesburg

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